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Ultimate Guide To Learning Marketing Automation – Online vs Offline
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By investing in marketing automation platforms and tools, organisations are looking to automate mundane tasks so that their marketing and sales teams can focus on what’s important - To build strategies and engage better with prospects and clients, dig deeper and analyse live campaigns to make them better, extract more from marketing spend and convert more. This means growing demand for experts in marketing automation domain, who have full hands-on experience and deep understanding of various marketing automation tools.
How can you learn marketing automation?
While there are multiple sources that can help you have a wide understanding of marketing automation, there are only a few that can actually expose you to hands-on training. Online learning platforms like HubSpot, Udemy, Coursera, Simplilearn, LinkedIn Learning and others offer marketing automation courses, some paid and others free. But a detailed offline course, where you get to interact with the mentors, learn with complete hands-on exercises, work on live client projects and learn from the experience of Marketing Gurus – who have been there and done that, surely has no match.
- HubSpot Academy
- Simplilearn
- Coursera
- Skillshare
HubSpot Academy offers a wide range of free online courses on marketing automation that cover various aspects of marketing automation like email marketing, lead generation and analytics. Each course includes videos and other resources to help marketers understand how different tools can be used in their campaigns and a quiz and certification exam to gauge your learnings.
Simplilearn offers a range of courses on marketing automation that focus on building and utilising marketing strategies using various tools. Courses such as Marketing Automation Foundations also include live simulations where learners can practice what they are learning in real-time with the guidance of experts.
Coursera is a massive open online course provider that offers marketing automation courses like “CRM and Marketing Automation.” You can play and pause at your will and take the courses at your leisure. Video lectures, assignments and quizzes are also part of these courses. Some courses offer certification.
Similar to the above three platforms, Skillshare is an online learning community that offers a wide range of courses in marketing automation. Some of the popular courses are "Marketing Automation for Beginners," "Marketing Automation with ActiveCampaign," and "Marketing Automation with Infusionsoft." The duration of every course differs and may run to several hours, which you can choose to complete at your convenience.
- Linkedin Learning
- Udemy
- Marketo University
- Inbound Academy
Paid Courses:
LinkedIn Learning (formerly Lynda.com) is a premium online learning platform offering professional marketing automation courses. A one-month free trial can allow you to choose their courses without paying. Following this, you will require to subscribe to LinkedIn Learning. Subscribing to the platform gives you unlimited access to courses of your choice.
Udemy is a massive online learning platform that offers a variety of courses in marketing automation. Though the courses are paid, Udemy offers time to time discounts on various courses. They also offer a 30-day money-back guarantee, if you are unhappy with the course you bought.
Marketo University is Marketo's official online training platform, a popular marketing automation software. The platform offers a variety of courses and certifications in marketing automation, including "Marketing Automation Fundamentals," "Marketing Automation Strategy and Planning," and "Marketing Automation Advanced Techniques."
With India’s FIRST HubSpot certified trainer and Marketing Automation gurus from the industry with 15+ years of expertise in training big brands and helping them achieve great returns on Marketing Automation, Inbound Academy provides specially curated, industry-trending Marketing Automation courses with hands-on training, case studies, live projects, and also 100% placement assistance. Their certificate carries the credibility and trust as the mentors are the ones who have setup Marketing Automation for Big Brands globally.
Why Joining an offline course to learn Marketing Automation has an edge over online course?
- Hands-on Learning:
- Access to Expert Knowledge:
- Networking Opportunities:
- Experienced Mentorship:
- Advanced courses -
- Live client projects -
- Premium marketing automation training:
Attending physical classes for learning marketing automation allows trainees to get practical, hands-on exposure to platform, tools and techniques, which can help them understand the domain better. This is never possible in online courses.
Physical classes are led by experienced professionals and industry experts that offer students direct access to marketing automation expertise, quick answers to their queries, access to case studies and many more.
Joining a physical class allows students to network with other aspiring and experienced marketers, which could open new opportunities. Of-course these are added advantages of learning together.
What students need now- a days are not just teachers, but mentors; who can guide them and support them throughout. Physical classes provide benefit of being mentored in small batches by the expert who can see your strengths and work to hone them and help you where needed. This never comes with online classes. guidance through all aspects of the discipline and provide advice on best practices and potential pitfalls.
Physical classes will equip you with all the necessary skills needed to become a marketing automation expert. With comprehensive training modules, you’ll be able to develop strong problem-solving skills and be able to excel in a competitive job market.
You get access to real-time client projects, so you have the exposure to challenges businesses across industries face. An offline learning platform is designed to give you an edge over others so that you can solve these very challenges by actually working on real-time projects.
Offline marketing automation learning can give you access to customised courses, live projects, hands-on training, industry experts and more.
Learning marketing automation can be challenging and time-consuming, but it can also be rewarding with the right resources and support network. Online courses are convenient, but physical classes provide more practical experience and networking opportunities that may prove valuable in the long run.
If you're considering enrolling in an offline course, choose one that provides hands-on experience and real-world industry insights.
Join Inbound Academy and become a MarTech expert. Customised, industry-trending courses, marketing automation experts as your trainers, hands-on training, live projects and more, the platform is sure to make you industry-ready in just 3 months!
